Gisele Bündchen to Launch Sejaa Pure Skincare Line

Gisele Bündchen will soon be sharing her secrets for great skin. The 29-year-old supermodel launched an eco-friendly beauty line called Sejaa Pure Skincare on March 15. Bündchen, who is a UN ambassador for environmental issues, plans to use all-natural ingredients, “thoughtful” packaging and recycled paper.

The Brazilian beauty and her husband, football star Tom Brady, welcomed her first child, a son named Benjamin, on Dec. 8. “To be a mother is a magical experience. The whole body is transformed by this,” she recently told Brazil´s Folha de Sao Paulo newspaper. “It really is the miracle of life. I am really happy!

All in the name

Sejaa plays on the sound of seja, which means “to be” in Gisele’s first language, Portuguese. The long “aa” sound at the end of the name is reminiscent of the sacred Hindu syllable “om,” which is essential to the yoga and meditation that keeps Gisele’s busy life centered. “The Sejaa name is representative of our whole philosophy: To create products that not only nourish your skin, but your whole mind, body and soul.

All Sejaa containers are made of the most recyclable plastics and are 100% recyclable. All Sejaa ingredients are 100% natural and free of any parabens, petrochemicals, synthetic or genetically modified ingredients. Sejaa uses only whole plant ingredients, which have not been altered from their natural state and there is no animal testing.

The liveeco team

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