This packaging design by Andrew Seunghyun Kim for Coca Cola bottles is bold and something that Coca Cola should definitely consider doing. The new bottle design is 100% eco-friendly. It’s slick, futuristic and vastly different from Coca Cola’s packaging which would probably be the reason they wouldn’t pick this new eco design up.
The cap is 25% slimmer that the current 20oz bottles and 27% more eco-friendly as it greatly reduces the packaging´s carbon footprint. This design is 65% more collapsible than the current bottle encouraging more recycling due to ease in transport. Environmentally conscious people can easily collapse the bottle and carry it around until they find a recycling bin.
The design is imaginative and forward-thinking. The bottle looks futuristic, stylish and luxurious. Packaging is extremely important to any brand so this would be a giant step if Coca Cola even considered it. If Coca-Cola were to embark on this new design or any new green packaging ideas, they could capture even more loyal customers as they would be able to position themselves to a new, eco chic market.
What are your thoughts on this new packaging design…?