Tomorrow, 22 Septmeber, is World Rhino Day. Woolies has got together with the WWF to help raise funds to protect our rhino. By buying a “rhino” reusable bag you can raise funds that will contribute to conservation efforts throughout the country and help save the rhinos from extinction. This short film follows the story of Magrieta, the manager of Isikhwama, who has never seen a rhino before.The sheer sense of joy and excitement in Magrieta’s eyes when she sees a rhino for the first time is a reminder how easy it is to be disconnected from nature. She reminds us of the importance of preserving our natural heritage for future generations.This film also emphasizes the value of a small contribution in the fight against rhino poaching. As Magrieta says, “I encourage people to please buy a rhino bag to help protect these beautiful animals. It will make a difference in the world.”
To date, the reusable bags have raised over R700 000.The bags also provide employment for the machinists at Isikhwama, an enterprise development project supported by Woolworths. The reusable fabric and plastic bags are an alternative to conventional shopping bags and don’t end up in land fill sites or pollute our neighbourhoods.
Do one thing differently to help save the rhino from extinction:
- Buy a “rhino” bag at your nearest Woolworths store. Ten rand from the sale of every bag will go to the World Wide Fund for Nature (WWF) for rhino conservation; and / or
- Get a MyPlanet card at any Woolworths store or online at myplanet.co.za Choose EWT MyPlanet Rhino fund as your beneficiary. Every time you shop at Woolworths, or any of the partners, a percentage of your purchase will be donated to the fund at no cost to you.