Livia Firth rocked a black-and-white Armani gown made from recycled plastic bottles at the 69th Golden Globe Awards in Los Angeles on Sunday. The Eco-Age creative director also kicked off the 2012 season of her self-directed “Green Carpet Challenge” at the Globes—her third, for folks keeping score at home.
“Being Italian, I grew up with Giorgio Armani…figuratively speaking,” she wrote in a blog post on Thursday. “Indeed, during my youth there were only two names that symbolized Italian elegance in fashion: Armani and Valentino. To open the [awards season] with a stunning bespoke eco-gown by Giorgio Armani—well, that is unreal.”