What is Earth Hour and why is it important?

Sixty minutes to save the world! Are you up for the challenge? We shed some light on what Earth Hour is all about.

So… what is it?

According to the website Earth Hour.org, Earth Hour is about encouraging people, businesses and governments around the world to take positive action to help the environment. All you have to do is switch off your lights for an hour on the 31st of March, between 8.30pm and 9.30pm in your local time zone. Don’t forget the eco-friendly candles!

Is that all?

Nope, it’s just the start. See, caring for the planet is not going to be done in one hour (unless you have Superman’s powers!), but it’s really the start of doing more for the world. Switch off lights (and appliances if you’re courageous – come on, it’s easy!) for Earth Hour but don’t stop there: on a bigger scale, it’s an opportunity to commit to helping the earth with long-term eco changes.

Earth Hour Facts:

  • In 2007, Sydney Australia started Earth Hour to tackle climate change issues, thanks to a partnership between WWF Australia, Leo Burnett and Fairfax Media. More than 2,000 000 people and 2,000 businesses in the city turned off their lights.
  • In 2011, more than 5,200 cities, towns and municipalities participated in Earth Hour across 135 countries, including nine of the world’s 10 most populated cities! Many landmarks, including Table Mountain, also paid homage by going dark.
  • Many celebrities have jumped on the Earth Hour bandwagon, including KT Tunstall, Coldplay, Cate Blanchette, Miranda Kerr and top Welsh chef Bryn Williams who has created a green menu to help Wales mark Earth Hour this year.

Media warming

This year, the Earth Hour 2012 campaign is called “I Will If You Will” and it’s supported by You Tube. It’s about giving each other dares to help the environment. So go on and share your dare publicly through social networking sites like Twitter, Facebook and Google+. For instance, send your friend a promise such as “I will buy eco fashion if you start recycling!” Dare each other and make your promises an environmental action! Check out this link for more info on how you can get involved in the fun: I Will If You Will.

Check out the 2012 Earth Hour official video below


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