Livia Firth launches eco fashion label

Livia Firth, Eco Age´s creative director, who’s married to Oscar-winning actor Colin Firth, has unveiled the first in a luxury line of clothing and accessories aptly known as Livia Firth Design. Designed with “love, fair trade rules, and environmental standards in mind,” her limited-edition skull necklace is the work of a small cooperative workshop in Devon, where artisans employ the ancient art of cire perdue (also known as lost-wax casting) to mold the individual elements by hand. “LFD has, at its heart, simplicity and glamour and a little bit of playfulness, which should always be part of our life,” Firth says.

Firth is also teaming up with Giusy Bettoni of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a global network of planet-forward textile showrooms, to establish the first Green Carpet Challenge Fabric Library. Bettoni’s expertise proved invaluable during Firth’s Green Carpet Challenge, which saw some of the world’s most storied fashion houses dressing A-listers such as Meryl Streep (in Lanvin), Viola Davis (Valentino), Michael Fassbender (Georgio Armani), and Kenneth Branagh (Ermenegildo Zegna) in an array of sustainable fabrics.

“I have known and enjoyed working with Giusy of C.L.A.S.S. for a number of years,” says Firth, who wore an Armani gown made from post-consumer recycled plastic bottles at the recent Golden Globe Awards. “Bringing together her unparalleled knowledge of sustainable fabrics with the GCC’s continued mission to increase the profile and the possibilities of sustainable style makes huge sense.”

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Via ecouterre

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