Welcome to The Street Store: just as its name implies, it’s a store on the street. But it’s so much more than that: an excellent fashion breakthrough that upcycles threads while helping those in need.
Imagine a pop-up clothing store right on the pavement that doesn’t require specific premises in order to function or sell clothing. The green twist is that fashion can be brought to the people who really need it: the poor or homeless who can’t afford to enter a conventional clothing store to buy something lovely to wear. The Street Store has made this happen. Founded in January 2014 by Max Pazak and Kayli Levitan with the support of M&C Saatchi Abel Cape Town, The Street Store operates by displaying unwanted clothing donated from people that the homeless can view and ‘buy’ – the only cool catch is that they don’t pay for it! Everything is free for them to take.
There are many benefits to this concept, other than helping those in need. It gives the homeless a chance to feel like they are having a shopping experience (something we might take for granted!) because they can browse through clothes and accessories that are on offer and choose what they want to wear. Another benefit is that clothing that people don’t want doesn’t have to be thrown away. It can be reused and enjoyed by people who really need it. You never know where your clothes will end up, but you can be sure that they’ll make someone smile.
Host Your Own
Anyone can host their own pop-up clothing store, from anywhere in the world! It’s a great way to get people to donate clothes and shoes they don’t want. Visit The Street Store to find out how to go about hosting your own store. While you’re there, you can also find out more information about where the next pop-up store will be held so that you can get involved and donate something that’s been taking up space in your closet.