Stella McCartney is the first global fashion brand to join the Wildlife Friendly Enterprise Network, an international coalition of non-governmental organizations, businesses, artisans, producers, and harvesters dedicated to the conservation of threatened wildlife while fostering economic and social opportunities in rural communities.
Stella McCartney joins other “Wildlife Friendly”-certified initiatives like Patagonian “green” cashmere, Wildlife Works, and the Snow Leopard Trust in providing a market incentive for farmers, ranchers, and locals to adopt more sustainable production methods.
Stella McCartney, supports WFEN in its mission to empower and educate consumers and to create change on the ground by providing a market incentive for farmers, ranchers and local communities to improve their production practices. By linking the worlds of sustainable agriculture and sustainable fashion, each garment produced has the potential to tell a story about responsible consumption and can support sustainability throughout the fashion supply chain.
“This unique partnership will benefit global consumers by providing a wider range of truly Wildlife Friendly® choices and enabling them to vote their values with their pocketbooks,” said Julie Stein, Executive Director of Certified Wildlife Friendly®. “Stella McCartney has consistently embraced a Triple Bottom Line approach to business. We applaud the brand’s leadership in initiating efforts towards responsible sourcing across a range of Wildlife Friendly® fibers, textiles and raw materials from around the globe. We don’t have to choose among people, planet or profit, but instead can work to benefit both business and biodiversity.”