Gorgeous Eco-friendly Wedding Dresses from The Reformation

Those of you that follow us on Facebook would’ve seen our post yesterday of an interview with The Reformation founder, Yael Aflalo. Well today we’re introducing you to their new eco-friendly wedding and bridesmaid dresses from their new collection, described as “bridal for babes”.

Reformation has but one rule: “Friends don’t make friends wear ugly dresses.” The fashion house gets its looks from natural, vintage, and surplus fabrics. Its first-ever wedding collection, described to Ecouterre, is a refreshingly pouf-free zone. “Our girls have been asking us for bridesmaid and wedding dresses since day one, and we’re finally bringing them a killer wedding collection,” the Reformation team says in a press release. “We wanted to make a collection that girls could wear again and to all different occasions. Basically just dresses they’ll actually want to wear.”

Change the world. Not your style.

Comprising eight matrimonial-themed styles in seven colors and patterns, the range telegraphs a subtly sexy, urban-boho vibe that can only be characterized as “hipster elegant.” And, considering that American brides paid an average of $1,281 for their wedding gowns in 2013—according to a survey from The Knot—the pieces are also surprisingly affordable. Ivory silk gowns start at $518, while bridesmaids’ dresses range from $198 to $368.

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