All eyes on “Raw for the Oceans“. Earlier this year we told you about the collaborative effort between Dutch label G-Star Raw, musican Pharrell Williams’s Bionic Yarn eco-textile firm, and the Sea Shepherd Conservation Society’s Project Vortex, the fashion capsule is the first denim-based one to incorporate fibers derived from salvaged ocean plastic. “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said at New York Fashion Week in February. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”
Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris
Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats, bomber jackets, jeans, and baseball caps in dark blue and black, features subtle detailing, plus original motifs based on its “Otto the Octopus” logo.
Raw for the Oceans will be available for men and women in September, but it’s already making an impression. The Cannes Lions jury awarded the line with the Grand Prix for its inaugural product-design category. “The end result was the clothing itself,” U.S. judge Dan Formosa, a designer at Smart Design, told Ad Age. “But the entire project was more visionary.”