Coca-Cola Gets a Colorless, Eco-Friendly Can Redesign

coca-cola colorless can

According to reports, Coca-Cola cans could become greener by eliminating some of their color. Design studio Ryan Harc created a colorless can design that will reduce the cost of recycling and pollution.

Ryan Harc designed the can with a convex logo as an alternative to the colorfully sprayed can. The colorless design keeps the paint from seeping into the aluminum. Instead, the aluminum is processed in a pressing machine that inserts the logo onto the can, rather than using toxic paint to do so.

coca-cola colorless can

 

coca-cola colorless can

Through sustainability reports such as this one from 2011-2012, Coca-Cola documents its efforts to release environmentally friendly and economically viable products. They have been taking action to reach these goals through creative designs like last summer’s ice bottle. The bottles were fashioned out of ice and fitted with a label that protected the consumers’ hands from the cold as it melted away after use. So it’s not such a stretch to imagine that these colorless cans could become a real product soon.

via PSFK

More from Nikki Stear

Olivia Fragale

Olivia Fragale is a recent Environmental Graduate from The University of Vermont...
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *