Livia Firth’s sustainable fashion initiative, the Green Carpet Challenge’s, inaugural “Green Carpet Collection” was launched at a star-studded affair on Sunday at London Fashion Week.
Co-hosted by designer-activist Stella McCartney, who spearheaded the collection, along with Vogue’s Anna Wintour and Net-a-Porter founder Natalie Massenet, the party rallied together the likes of Colin Firth, Paul McCartney, Drew Barrymore, Salma Hayek, Rita Ora, and Samuel L. Jackson at the Royal Institution of Great Britain to toast the Challenge’s first capsule by a single label.
The 13 evening looks, which boast “delicate femininity and bold graphic abstraction,” comprise materials that are either recycled or certified sustainable, according to Firth. Accessories included recycled-brass jewelry and bags lined with fabric made from recycled plastic bottles.
A far cry from crunchy stereotypes, the collection is the “perfect marriage of ethics and aesthetics,” she added.
“This breakthrough collaboration is a defining moment for the GCC brandmark and very poignant for me as creative director of Eco-Age, as Stella was the first big designer to take part in The Green Carpet Challenge and is now the first to produce an entire collection,” Firth said. “This exquisite collection displays all that is unique in Stella’s design ethos, wonderfully enhanced by the partnership with the GCC.”