American ice cream producer, Ben & Jerry’s is fighting GMO labeling with fudge brownie ice cream as they believe you have the right to know what’s in your food.
According to a recent post on Grist Ben & Jerry’s co-founder and the man to thank for these delectable, sugary treats, Jerry Greenfield, announced that the company is joining Oregon’s fight to label GMO foods. The company has rebranded the Chocolate Fudge Brownie flavor as “Food Fight Fudge Brownie” in solidarity with the movement. It’s the same old flavor, but now with a pleasant aftertaste of food activism!
If you live in Oregon, take note: Ben & Jerry’s is going to keep Oregon’s five scoop shops stocked with that fudgey, gooey, protest-ridden scrumptiousness until election day.
This is the second time Ben & Jerry’s has rebranded a flavor for the GMO labeling cause. Earlier this year, Vermont passed a law requiring GMO labeling, but it was met with opposition from Big Food manufacturers. To defend the cause, Ben & Jerry’s donated $1 from every purchase of the newly christened “Food Fight Fudge Brownie” made at two Vermont scoop shops in the month of July to the state’s Food Fight Fund.
“Is GMO labeling the key to solving an industrialized food system? Well, probably not. But when a well-known brand sticks up for consumer rights and food industry transparency, we think it deserves a nod of approval”, says Grist.
Meanwhile in our own backyard, TOPIC launched recently to help protect the South African consumer against mislabeling of natural and organic produce.