American Eagle Infuses “Café” Line of Jeans With Recycled Coffee Grounds

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Because coffee grounds are naturally deodorizing, American Eagle claims you can squeeze a few extra wears between washes.

American Eagle’s latest line of jeans comes with a side of coffee—recycled coffee, that is. The retailer’s “Denim x Café” and “Flex/Café” collections, which debuted last week, feature 2.25 grams of spent coffee grounds per pant. Stripped of fragrant compounds, such as phenols, oils, and esters—so you don’t smell like a freshly brewed espresso—the fabric is said to wick away moisture while protecting against ultraviolet rays. Because coffee grounds are naturally deodorizing, American Eagle claims you can squeeze a few extra wears between washes.

The range includes a jegging, “tomgirl,” and skinny versions for the ladies, as well as slim, slim-straight, skinny, and super-skinny fits for the gents. Washes run from creme blue to dark indigo.

Via Ecouterre

 

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