eLabel is an organisation aimed at fostering sustainability and transparency in the South African food and retail industry, by helping producers tell their stories and allowing consumers access to real information to facilitate purchases. The eLabel “platform” consists of an integrated network of websites & mobile applications which give consumers critical information where it counts the most: in the supermarket aisle, on their phone, while shopping.
eLabel is a broad-based sustainability consumer watch. The eLabel mobile application allows users to access product specific information, while their research team works to gather as much information available to allow consumer to make the choices they would like to be making. eLabel conducts collaborative eco-labelling and thus collates the data from local and international NGOs and certification bodies, experts in the field, producers and manufacturers, and of course the consumer.