The Coca-Cola Company and will.i.am have announced the launch of a new lifestyle brand initiative called EKOCYCLE. The initiative will promote sustainability by educating customers about recycling choices and identifying lifestyle products that contain recycled material.
It’s no secret that Lauren Conrad loves fashion. Well, now she is showing her passion for fashion and the environment through her new eco-friendly line called XO(eco).
It happened a couple of weeks ago but having been away for two weeks, I have been slightly out of the loop but the “Trollsen twins” were recently slammed by PETA for designing a backpack made out of fur patches.
The British beauty is the latest famous face to take part in Colin Firth´s wife Livia´s Green Carpet Challenge by wearing an ´old´ gown to the Cannes premiere of her latest movie, Snow White and the Huntsman, last month (May 12).
At first it seemed like a bit of effort for good publicity after he was exposed as a cheating husband, but it seems Irish pop singer Ronan Keating’s mission to help the environment is the real deal. What mission, you ask? To save the giant clam!
SAMA award-winning musician Loyiso Bala took the honorary role as South Africa’s first Fairtrade brand ambassador on the 24th of April 2012; the momentous occasion ironically took place next to the slave bell at the Oude Libertas garden in Stellenbosch
Cameron Diaz took part in Livia Firth´s Green Carpet Challenge at the Met Costume Institute Gala in New York on Monday night.
Joanna Lumley has become the worldwide ambassador of Marks &Spencer´s new shopping initiative.
Some celebrities make vintage clothing look chic and classy. It’s about not being afraid to experiment a little and add something unique to your look. The bonus is that vintage clothing is gorgeously green.
Words by Giulia SimoloWe are so used to celebrities bursting out with the latest glamorous fashion labels – and it seems that one is doing so in-between blinks! – so we don’t usually expect that a celebrity is going to launch something more modest with fewer frills. Glamorous Jessica Alba has done j