Eco Designers

red carpet green dress challenge

Red Carpet Green Dress Challenge 2013 Begins


The annual Red Carpet Green Dress challenge, which requires designers to create a gown made entirely of sustainable materials with the winning design to be worn on the Oscars red carpet, just opened and will accept designer submissions until Nov. 5.

ethical footwear

Ethical Footwear Out of Africa


Ethiopian ethical footwear company, SoleRebels began as an idea to create cool shoes that could be a platform for inspiration and hope. The shoes are made from eco materials including recycled, organic and bio-based materials and are all handmade.

hanger bag

H+Bag Sustainable Hanger Bag


Left your reusable tote at home? Here’s a solution that’s good for more than lining your recycling bin. The “H+Bag” sustainable hanger bag is a paper carrier that transforms into a clothes hanger for your purchase.

Biodegradable liquid wood sunglasses from Gucci


After their 2011 debut of four sustainable eyewear models produced in collaboration with Safilo group, Italian luxury brand Gucci is continuing their commitment to the environment with the design of sunglasses made from liquid wood – a biodegradable material which has never before been used in the eyewear sector – and new eco-friendly packaging.

Sustainable Soles from Gucci


Gucci have become the latest brand to design an eco-friendly shoe line as part of their pre-fall 2012 collection. Following in the footsteps of the likes of Stella McCartney, the new shoe collection designed by creative director Frida Giannini will use biodegradable plastic instead of leather or suede to create chic, guilt-free footwear. The project is part of Gucci´s ongoing commitment to the Copenhagen Fashion Summit, the world´s most important conference on sustainability and fashion.

Reclaimed Fashion


Designer Joan Vorderbruggen is a multi-talented lady. When she’s not creating beautiful shop window displays from reclaimed materials, she’s sewing up stunning dresses out of vintage slips.Joan lovingly hand-crafts each of her handmade dresses-sold under the brand name Lollycopter-using sewing and h

46664 Winter 2012: The Fighter


A couple of weeks ago we were invited to the 46664 winter launch at the Brand ID offices in Cape Town. For those of you who don’t know, 46664 – four, double six, six four – was the prison number given to Nelson Mandela when he was imprisoned for life in 1964. Not only is it a significant number but