On 24 April 2015, Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.
Local retail giant, Woolworths, has just appointed Grammy-winning artist Pharrell Williams, who will spearhead sustainability-focused projects in his role of style director.
French Oscar-winning actress, Marion Cotillard, is said to be working with Chopard to create its first-ever “green” collection derived from ethically sourced colored gemstones.
H&M and Kering are ready to close the loop on textiles with a new textile recycling project. The world’s second-largest fashion retailer linked arms with the French luxury conglomerate last week to announce their involvement in a revolutionary new initiative to recapture fibers from end-of-use clothing and textiles
Adidas seem to have cleaned up their act when it comes to chemicals in clothing, while Nike has been dubbed a “greenwasher” according to Greenpeace’s Detox Catwalk campaign.
EDUN has teamed up with J.Crew’s children’s division to create a line of clothes for mini philanthropists. Part of the high-street retailer’s “Garments for Good” initiative, the EDUN for J.Crew collection features exclusive, made-in-Kenya designs, including a T-shirt that benefits St. Ann’s Orphanage in Gilgil, a town in Nakuru County.
H&M’s launching it’s new “Conscious Exclusive” Collection in less than a month. Fronted by actress-activist Olivia Wilde, the retailer’s 2015 “Conscious Exclusive” collection features planet-friendlier fabrics, such as hemp, organic cotton, organic linen, organic silk, Tencel, organic leather, and recycled wool, in black-tie-ready silhouettes.
Levi Strauss knows one thing for sure, making a pair of jeans is an extremely water intensive process. In a new report made public last week, the denim giant unveiled the results of its latest product life-cycle assessment, an update to its original, first-of-its-kind 2007 study.
The 24th April 2015 marks the second annual international campaign for Fashion Revolution Day. The Fashion Revolution team is a global board of industry leaders, press, campaigners and academics from within the sector and beyond, they aim to be the catalyst which brings together the fashion community at large and the entire value chain, to ask questions, to raise standards, to make a difference.
The Red Carpet Green Dress, Suzy Amis Cameron’s ethical-fashion campaign-cum-competition, has teamed up with Reformation to create a collection of eco-friendly dresses.