For anyone who follows the fashion industry, you’ve undoubtedly noticed the growing interest in natural fibres over the past several years and it’s easy to understand why.
H&M and Zara are against deforestation. The world’s largest fashion retailers – Zara represented by it’s holding company, Inditex – have pledged to develop new sourcing strategies to eliminate the use of endangered-forest fibers in all of their rayon and viscose clothing.
Dry cleaning is certainly not the greenest way to clean your clothes, but there are some better ideas that are better for your garments – and your health.
The wait is almost over, H&M’s new sustainable fashion collection, ‘Conscious Exclusive’ will hit stores on 10 April 2014.
Welcome to The Street Store: just as its name implies, it’s a store on the street. But it’s so much more than that: an excellent fashion breakthrough that upcycles threads while helping those in need.
Levi Strauss has developed a new way to make jeans using 100% recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of water, or enough to fill nearly five Olympic-size swimming pools.
Valentine’s Day is the perfect time of the year to purchase sustainable lingerie. Okay, so your man might not notice that your lingerie is both sexy and sustainable when you’re looking so gorgeous, but you’ll be pleased that what’s close to your body is safe for you and the environment.
The latest collection from Way It Should Be was launched recently at an elaborate affair in New York City. Behind the new line is Hassan Pierre, who first launched the luxury women’s demi-couture label in 2008 with the promise of a flourishing “ethical fashion” brand.
In a recent interview H&M’s head of sustainability, Helena Helmersson, told Reuters that she believes there is no conflict between the company’s mission of selling cheap clothing whilst looking out for the environment and ensuring ethical wages and working conditions for its suppliers.
New Zealand designer Karen Walker is using her new sunglasses campaign, “Visible” to draw attention to sustainable development in Africa. “Visible” was shot by lensman Derek Henderson for her Spring 2013 collection, Walker didn’t just employ the talents of artisans in Kenya, she had them model the looks, too.