SOURCE Brand Preview is an online showcase of fashion brands that is turning the traditional fashion trade show format on its head. Held completely online, this two-day event showcases brands to fashion buyers and press from around the globe, who are searching for the next big thing.
Livia Firth is making the jump from curator to designer. Mere months after creating an “Edit” of Marks & Spencer’s better-for-the-planet womenswear, ethical fashion’s most vociferous voice is creating her own line of clothing for the British department store.
IKEA made history last month when it became the first major retailer to obtain 100 percent of its cotton from “more sustainable sources,” specifically farmers who “use less water, less chemical fertilizers, and pesticides,” according to the Swedish furnishings giant, which uses around 0.7 percent of the world’s cotton in everything from sofas to dishtowels.
Ethical e-tailer Zady has launched its first private-label clothing items for men. Featuring an alpaca sweater and an organic-cotton button-down shirt, both of which come in your choice of white or navy, the inaugural collection hews to the same standard of supply-chain transparency as the products that preceded it.
The ReWrap tree bag, which debuted at Dutch Design Week 2015 in Eindhoven, is not only chic, but also completely compostable. Made entirely from natural fibers, the savvy bag is also naturally waterproof. In addition to its overtly sustainable style, the bag is also ethically created, made in a small workshop which employs workers with disabilities with competitive wages.
The textile and fashion industry is often in the news due to the unsustainable, quick and cheap way they produce garments. Luckily, there are many eco conscious designers and brands who are turning away from sweatshop labour and carbon intensive production methods. An increasing number of prominent designers, politicians and business owners are looking into the business practices of their suppliers, which is a big leap in the right direction for the industry.
American Eagle’s latest line of jeans comes with a side of coffee—recycled coffee, that is.
Marks & Spencer is rolling out the green carpet for Livia Firth, staunch promoter of sustainable fashion. Together with her Eco-Age, her ethical-brand consultancy, Firth has pieced together a capsule wardrobe, derived from the British department store’s autumn collection, to “meet the working woman’s needs,” according to Marks & Spencer.
Earlier this month, Levi’s announced the Fall 2015 launch of the Levi’s Wellthread™ Collection, which touts a holistic approach to sustainable product design: The line was made in 100 percent cotton for easier recyclability, by empowered workers — and includes the first garments to feature Levi’s Water
H&M is expanding its selection of denim made from the reclaimed fibers of clothing collected through its garment-recycling initiative.